9th July 2020
Let’s take a look at content marketing and why it is necessary to make it part of your marketing efforts. Content marketing is a strategic marketing […]
7th July 2020
Are your sales down? Has your click rate declined, and your open rate isn’t what it used to be? Are you just not getting the level […]
2nd July 2020
What is transactional email? Transactional emails are defined as system-generated emails that are triggered by specific user activity. These could come in the form of account […]
29th June 2020
With the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, coming into effect in July 2020, […]
25th June 2020
Let’s look at possibly the most important part of your email campaign, the calls to action (CTA). Why is a CTA so important? Well, simply because […]
23rd June 2020
Categories
We all know how important your subject line and ‘from’ field is when it comes to grabbing your reader’s attention, but have you been paying attention […]