Latest Email Marketing Blogs

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21st June 2021
TouchBasePro Email Industry Benchmarks for 2021

Email Industry Benchmarks for 2021

Every industry is different, and all audiences will engage and react to your emails differently, so it’s essential to know and understand what the benchmark is […]
31st May 2021
TouchBasePro POPI Act Guidance

So, what’s the story with POPI?

As of July 2020, the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, came into effect. […]
25th May 2021
TouchBasePro Impact of POPI

The impact of POPI on your email marketing

This year, on the 1st of July, to be exact, the provisions of the Protection of Personal Information Act take effect in South Africa. Namely. The […]
13th May 2021
TouchBasePro Database Growth & POPIA

Growing your database under the POPI Act

Database growth is something that every digital marketer is going to strive for. It stands to reason, the more fish in your sea, the more likely […]
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