Latest Email Marketing Blogs

17th November 2020
TouchBasePro Email Database

3 Ways to boost your segmentation strategy

Did you know, by making use of segmentation in your email marketing campaigns you can increase your revenue by more than 50%, your open rate by […]
12th November 2020
TouchBasePro How to segment

How to segment your email database like a pro.

In our previous blog, we look at segmentation and its importance. Today we’re going to show you how you can easily segment your database using TouchBasePro.  […]
5th November 2020

Email segmentation – a tool every business should use.

Are you sending your generic email marketing campaigns to your entire database? If so, then you may actually be doing more harm than good. Segmentation allows […]
27th October 2020

To Black Friday And Beyond!

Ah, Black Friday. The once uniquely American celebration now observed the world over as the premier window to engage with consumers. Although standing in hour-long queues […]
20th October 2020
TouchBasePro Black Friday Segmentation

5 reasons why you should be using segmentation for Black Friday

In our previous blog, we looked at how email marketing helps benefit your Black Friday and Cyber Monday offers. Email marketing is a crucial part of […]
8th October 2020
TouchBasePro How Email can benefit you

How email can help benefit your Black Friday & Cyber Monday offers

With Black Friday taking place on the 27th of November, now is the time to start planning your Black Friday offers and how you are going […]