Latest Email Marketing Blogs

13th August 2020
The role of email in the customer value cycle

The role of email in the customer value cycle

Not every email you send needs to be a promotional email. Email can be used for a variety of reasons, one of them is to assist […]
11th August 2020

8 Tactics to increase your customer lifetime value

Customer Lifetime Value (CLV) is a term used to describe how much revenue a customer will generate for your business during the course of their relationship […]
6th August 2020
Customer Value Cycle Feature Image

Making the Customer Lifecycle & Customer Lifetime Value more human

A blog about relationships CLV, or customer lifetime value, geez what a mouth full. If the customer lifecycle is essentially the different stages of your relationship […]
4th August 2020
CLV Feature Image

Going beyond conversions

In today’s world, there is more to business than just closing a sale, or converting a prospect. You need to be building long term mutually beneficial […]
29th July 2020
Email and the law

Everything you need to know about email marketing regulations

Email marketing is one of the most effective marketing channels that a business can make use of, but it is also highly regulated both locally and […]