Latest Email Marketing Blogs

12th November 2020
TouchBasePro How to segment

How to segment your email database like a pro.

In our previous blog, we look at segmentation and its importance. Today we’re going to show you how you can easily segment your database using TouchBasePro.  […]
5th November 2020

Email segmentation – a tool every business should use.

Are you sending your generic email marketing campaigns to your entire database? If so, then you may actually be doing more harm than good. Segmentation allows […]
27th October 2020

To Black Friday And Beyond!

Ah, Black Friday. The once uniquely American celebration now observed the world over as the premier window to engage with consumers. Although standing in hour-long queues […]
20th October 2020
TouchBasePro Black Friday Segmentation

5 reasons why you should be using segmentation for Black Friday

In our previous blog, we looked at how email marketing helps benefit your Black Friday and Cyber Monday offers. Email marketing is a crucial part of […]
8th October 2020
TouchBasePro How Email can benefit you

How email can help benefit your Black Friday & Cyber Monday offers

With Black Friday taking place on the 27th of November, now is the time to start planning your Black Friday offers and how you are going […]
29th September 2020
TouchBasePro POPI Wins

5 Quick POPI compliance wins

With the POPI Act coming into effect on the 1st of July 2021, it’s important for all businesses to make sure that they are POPI compliant […]