Latest Email Marketing Blogs

15th September 2020

The gold standard of email protection: Sendmarc

TouchBasePro has partnered with SendMarc to offer our clients  the gold standard of email protection – Sendmarc What is Sendmarc? Through Sendmarc we are able to […]
15th September 2020

The POPI Act & Email Marketing

The protection of personal information act (The POPI Act)has come into effect and all businesses have until 1 July 2021 to comply. So what does this […]
4th September 2020
TouchBasePro POPI Guidance Sessions

Is your direct marketing POPI complaint?

With businesses having until the 21st of July 2021 to comply with the provisions of the POPI Act, we want to help you ensure your communication […]
25th August 2020
TouchBasePro Customer Lifecyle tips

Top tips for your customer value cycle management

Here is a quick and simple recap of the definition of the customer value cycle: In short, a customer value cycle is a process your customers […]
20th August 2020
What kind of emails to send in each phase of the customeImplement the 5 primary stages of the customer lifecycle strategy like a pro. r lifecycle

Implement the 5 primary stages of the customer lifecycle strategy like a pro.

Looking back at our blog, Making the Customer Lifecycle & Customer Lifetime Value more human, it is important to ensure you successfully lead your customers through the 5 […]
18th August 2020

The top 3 ways to use email to improve customer retention and lifetime value

You may have heard the term Customer Lifetime Value, but what does it really mean? And more importantly, what does Customer Lifetime Value (we’ll refer to […]