Latest Email Marketing Blogs

8th September 2021
TouchBasePro Choosing an ESP

What to look for when choosing your email service provider

Picking the right company or system to send emails on behalf of your company can be tricky. Here are a few deal-breakers to look for when […]
31st May 2021
TouchBasePro POPI Act Guidance

So, what’s the story with POPI?

As of July 2020, the majority of the Protection of Personal Information Act of 2013 (“POPI”), South Africa’s equivalent of the EU GDPR, came into effect. […]
25th May 2021
TouchBasePro Impact of POPI

The impact of POPI on your email marketing

This year, on the 1st of July, to be exact, the provisions of the Protection of Personal Information Act take effect in South Africa. Namely. The […]
25th August 2020
TouchBasePro Customer Lifecyle tips

Top tips for your customer value cycle management

Here is a quick and simple recap of the definition of the customer value cycle: In short, a customer value cycle is a process your customers […]
18th August 2020

The top 3 ways to use email to improve customer retention and lifetime value

You may have heard the term Customer Lifetime Value, but what does it really mean? And more importantly, what does Customer Lifetime Value (we’ll refer to […]