Whether you’re new to email marketing or a seasoned email professional, here are 10 top email marketing tips to help you make sure you are getting the most of out your emails.
Sending your customers a welcome email as soon as they subscribe is far more effective than any other promotional email. You’re engaging with your customers at the best possible time, just when you’re already top of mind, and you’ll see an increase in both open and click-through rates off your welcome email over your other marketing. In a previous blog, we look into the importance of welcome emails and share some awesome examples of welcome emails.
This might seem a bit counter-intuitive to make it easy for a subscriber to leave your list, but trust us when we say the alternative is far, far worse. If a user can’t remove themselves from your marketing list, they’ll get increasingly frustrated with unwanted communication, which will lead to them reporting your emails as spam, even when they aren’t. This will in turn severely damage your sending reputation, hurting your deliverability as well as tarnishing your relationship with your subscribers. This is why TouchBasePro includes an unsubscribe link by default in every campaign, so you won’t ever need to worry about complaints. Just be sure to make sure it is easily visible in your campaigns!
Your beautiful emails won’t be very effective if you don’t get them to the inbox, and that’s why deliverability is so important to understand. Check out a previous blog post on How to Improve your Deliverability to make sure you’re doing everything you can to get your emails to the inbox.
One of the main reasons we are in the email marketing game is to drive traffic to our websites. Click-through rates are one of the main standards that we measure our success by, so it’s important to make our links and calls to action (CTA’s) as visible and easy to recognise as possible. Capitalise on a user’s instinct to click by making text hyperlinks look like an obvious hyperlinks, and make your CTA buttons compelling. Find out how you can optimise your CTA’s here.
You’ve only got a couple of seconds to grab your subscribers’ attention, they’re busy individuals that most often don’t have time to read your whole email. So if your content is dense and difficult to wade through, most recipients won’t even bother. Keep your email copy easy to scan through, with highlights that your subscribers can pick out and delve into, if they’re interested. Otherwise, you run the risk of losing their attention.
Segmenting your email lists into different user bases based on different criteria and sending personalised content to those segments has proven effective time and again. Long gone are the days where we have to try to appeal to everyone on our lists with one offer, now you can target different groups with offers that appeal specifically to them, and drive your conversions up.
There’s nothing worse than sending out a campaign and finding out something’s gone wrong. From broken links to layout problems, anything could go wrong with your campaign. That’s why it’s vital to test your campaign before it goes out, and know how to handle it when something goes wrong. Read the following blog post to avoid making mistakes: Check Yourself Before You Wreck Yourself.
Sending a regular newsletter is a big commitment, but you need to keep it up otherwise you run the risk of losing subscribers. If you are an irregular sender and only communicate once every couple of months, your subscribers are going to forget about you. Not only will this mean your marketing is less effective, it also means you might get flagged as spam. Put aside time to communicate regularly and be reliable, it gives a better impression.
There’s no value in keeping your list full of people that aren’t interested in hearing from you. You’re wasting your time and your money, as well as impacting your deliverability. Run re-engagement campaigns to activate dormant subscribers and then look at eventually removing your inactive subscribers from your database. There is no point in having a massive database if the majority of your subscribers don’t even open your emails. Quality of quality is always the best approach when it comes to email marketing.
Mobile devices have completely changed the way we do business, so it’s important to factor them into your marketing communication. More subscribers than ever are opening your emails on a mobile phone, so from design to subject line, make sure your email is mobile-ready.
If you are looking for any assistance with your email marketing then get in touch with us. Our team of email experts are ready and waiting