As a marketer, you are constantly busy with a mountain of marketing tasks and regularly creating content for your email campaigns can be a challenging and time-consuming task. We’re going to be looking at how you can repurpose content and use it for your email marketing.

As a company you are constantly generating content so why not reuse and repurpose this content for your email marketing?

The key to finding content to repurpose is to look everywhere. Don’t limit yourself, think about all the blogs, case studies, infographics, videos, images, and social media posts that you have created. All this content can be reused and repurposed in your email campaigns.

Generating content from your social media posts

  1. Use your images from social media as headers in your email campaigns
    Why recreate visuals for your email campaigns when you can reuse the one’s that you designed for social media. Images are a great way to increase engagement in your campaigns and can help readers quickly get an idea of what your email is about.

    For example, we reused one of our images from social media and included it as a banner in our newsletter.

    TouchBasePro banner

  2. Take a look at your top-performing social posts
    Posts that performed well on your social media will likely perform well in your email campaigns and help drive clicks and engagement. By linking this content back to your social post you can drive engagement across multiple platforms.
  3. Include user-generated content in your email campaigns
    Reuse and repurpose your user-generated content and include it in your email campaigns. This can be customer feedback, reviews, or testimonials. This will show your readers your authenticity and helps build trust with your audience.
  4. Competitions or contests
    Running competitions on social media is a great way to drive engagement so why not include this in your email campaigns? This gives your subscribers something exciting to engage with and allows you to direct traffic to your social media platforms.

Other content to repurpose

  1. Infographics
    Infographics are excellent visual elements to be included in your email campaigns. An infographic is a great way to provide value to your readers. These visual elements contain a ton of wealth for a single piece of content and can help you easily get a large amount of information across in an easy way.

    TouchBasePro infographic example

  2. Blogs & Case studies
    Your email campaign needs to be more than just a sales-focused mailer. In reality, not everyone on your database is going to be in the right place to make a purchase so you need to ensure that your email campaigns add value to everyone reading them. Including links to valuable blog posts and case studies is a great way to boost engagement and keep subscribers engaged.
  3. Videos
    Videos increase interactivity and engagement in your email campaigns. Including a link to your video content is a great way to increase clicks in your email campaigns. Here are a couple of ways in which you can add videos to your newsletter:

    1. Screenshot a frame from your video to add to the email and link it to the video
    2. Add a GIF of the video and link it to give the user a sense of motion
    3. Create an animated play button to encourage people to click through to the video

As a marketer, you need to make the most of what you have. So before you delay your next email campaign because you don’t have content, look at all the content you’ve created and see how you can repurpose it to work for your email marketing.

If you need any help with your email marketing, feel free to get in touch – we’re always here to help 😊

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