Without love, time, and effort most relationships will fizzle out over time including the relationship you have with your subscribers. But, donât worry in this blog weâre going to be looking into how you can revive the relationship with your dormant subscribers. How? Re-engagement Campaigns!
As an email marketer youâll know how frustrating it is to have a portion of your database that never open or engage with your email campaigns. You can tackle this portion of inactive subscribers with some cleverly thought-out re-engagement campaigns.
An email or series of emails that are sent to dormant or disengaged email subscribers that are aimed at trying to entice subscribers to open and engage with your emails again.
The main point of a re-engagement campaign is to remind your customers why they signed up with you in the first place. You interested them once upon a time, they wouldnât be on your list otherwise. Itâs time to let them know that youâve noticed their lack of enthusiasm, and you want to do something about it.
Segmenting your subscribers in your lists is the first step to a re-engagement campaign. An inactive subscriber is described as a subscriber that has not interacted (opened or clicked) with any of your campaigns in a certain amount of time.
As mentioned in one of our blogs âRekindle the spark with your subscribersâ previously, there are a few types of different re-engagement campaigns.
When your re-engagement campaign lands in subscribers inboxes, make sure that the content they are receiving is just right. This includes making âcall to actionsâ direct and minimal. The recommendation here is to have only one âcall to actionâ. This should be the same as the content of your campaign, short and sweet. With the tone of your campaign, Campaign Monitor (2019) suggests that the tone should be even more so conversational with your subscribers through a re-engagement campaign. This will increase engagement with subscribers.
Although subject lines are sometimes overlooked, they are a very important factor in re-engagement campaigns. Your subject line and pre-header will be the first impression your subscribers have. Making or breaking the possibility of engagement. If you feel as if this is too much pressure, you can always run an A/B Split test. This will ensure that the campaign that is ultimately sent out, is the one that your subscribers are responding to the best.
If youâd like some assistance with your re-engagement campaigns and strategy, then get in touch with us at solutions@touchbasepro.com